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Husband. Father. Author. Entrepreneur. Advisor.  



“Business Ethics” Category

2021 AXIOM Business Book Awards


The Dignity Doctrine: Rational Relations in an Irrational World


Media & Global Engagement

Check out Mark's recent discussion on the 'differences and nuances between sustainability and environmentalism; as well as the importance of taking a cross-functional view of sustainability' as he joined host Walt Bleser on the American Railway Engineering and Maintenance-of-Way Association (AREMA) Platform Chat  

Rapid transit railway

Check out Mark's recent presentation at the Center for Sustainability at Wells College, on 'Discovering your Future in the Meta Dimensions of Sustainability'  


Listen to Mark's recent interview on the Quantum Leap Podcast with Joshua Katowitz, discussing Entrepreneurship, Education, Sustainable Enterprise, & The Dignity Doctrine! 


Listen to Mark's recent interview on 'The Commute to Class' Podcast with Jack Lyons of the LaunchPad at Syracuse University

Bike Path

Check-out Mark's moderation of the #2021TechChill panel, Sustainable investment for impact-driven solutions

Check-out Mark's April 2021 dialog and moderation with Rajiv Ramchandra of Re:CREATe, and other Global Leaders on Global Perspectives on Remanufacturing and Circular Economy 

Check-out Mark's intimate conversation and discussion on The Dignity Doctrine with the High Impact Reading Challenge

What we talk about when we talk about dignity . . .

Our planet is bursting at the seams. Many feel isolated and marginalized, fearing there is little hope for a better future. The global pandemic clearly demonstrates our interdependence. But as our irrational consumption of natural resources pits humanity against itself, we often erect physical and psychological walls that prevent respectful discourse and empathy for others.

In The Dignity Doctrine: Rational Relations in an Irrational World, Mark Coleman shares his vision for a more peaceful, just, and sustainable future—a welcome alternative to the prevailing nightmare scenario of dwindling resources and escalating misery. In spite of our mistakes and vulnerabilities, Coleman believes humanity has a lot going in its favor, including the merits of our collective diversity, wisdom, intellect, and creativity. The sheer numbers of people on Earth can be an advantage—not a condemnation to end mankind.

If we view humanity as a “human resource” inexorably linked to the earth’s ecosystems, we will be equipped to work together to get on with the business of securing our destiny. Bottom line: there is no sustainability without better human relationships, and this begins with acknowledging the fundamental dignity of each person and all other living things on our planet.

The Dignity Doctrine is a welcome guide to inspire positive change in the relationships in our daily lives, as well as our goals to advance sustainable enterprise.

About Mark 

Husband. Father. Author. Advisor. Entrepreneur.

Mark C. Coleman is an award-winning author and a recognized voice, strategist, business advisor, entrepreneur, and consultant on sustainable enterprise and the convergence of energy, technology, environmental stewardship, and innovation.


In 2017 Mark was recognized by Trust Across America-Trust Around the World (TAA-TAW) as a Top Thought Leader in Trust. Mark’s third book, The Dignity Doctrine: Rational Relations in an Irrational World was published in 2020.

In 2014 Mark’s second book, the award-winning title, Time to Trust: Mobilizing Humanity for a Sustainable Future, was published by MotivationalPress. Time to Trust was awarded a Silver Medal by the Axiom Business Books Awards in the Business Ethics category and in 2015 was also an Award-Winning Finalist in the Social Change category of the 7th Annual International Book Awards sponsored by American Book Fest.


Time to Trust followed Mark's 2012 seminal book release, The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW! published by SelectBooks. Mr. Coleman’s books' highlight his perspective on holistic systems-level logic and theory for advancing humanity beyond the status quo toward more integrated models of sustainable development.

Mark’s career has encompassed leadership positions with applied research, energy infrastructure, engineering, academic, management consulting, manufacturing, and government organizations. He has advised hundreds of organizations in the areas of sustainability, risk, innovation, operational effectiveness, change management, and business strategy and development.

Mark has been an active blogger with the Huffington Post, Impakter, and IntelligentHQ and has published numerous articles with leading organizations and journals, including the American Public Works Association (APWA),, Environmental Leader, Triple Bottom Line Magazine, NOVA Holistic Journal. Mr. Coleman also serves as an adjunct instructor at the Whitman School of Management at Syracuse University where he teaches classes in Sustainable Enterprise.


Mr. Coleman resides in the Finger Lakes region of New York with his wife Aileen and two sons, Owen and Neal.


Jacob Mroczek / Jon Reis Photography

Current Affiliations 

Award Winning & Inspirational Books


The Dignity Doctrine

“In our difficult times, entrepreneurs and consumers face a panorama of ethical choices and decisions. The Dignity Doctrine provides a refreshing and robust road map for how any of us can act with greater integrity through our decisions, and in our daily lives.” 

Fernando Paiz, President of La Ruta Maya Conservation Foundation 

“The Dignity Doctrine delivers a pressing call to action, remind¬ing us of our shared humanity and the importance of coming together to create meaningful change.” 

Monica Olveira, International Child Rights Activist

“Mark’s words serve as a mirror, inviting us to undertake a deeper introspection of who we think we are as individuals, where we are as a society, and how we got here.” 

Rajiv Ramchandra, Founder, Re:CREATe India Research Foundation 

“With histor¬ical evidence and present-time case examples, this book offer solutions in a global economy that is ever changing. A must-read for educators, leaders, business owners, and also students.” 

Laura Ponticello, International award-winning and bestselling author and speaker 
The Entrepreneurial Compass: A Guide to Joy, Prosperity and Life in Balance 

“Mark talks to us about the fundamental ingredients of human nature . . .  the heart of the matter, which is no other than virtue and dignity . . . this is also a book about happiness in the Stoic sense of the word, meaning ‘living coherently, in accordance to virtue.’

Stelios Vogiatzis, Director, Business Consulting, Technology & Sustainability Services at Mazars

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